Brokerfront vs Simpology
Brokerfront vs Simpology — different customers entirely.
Simpology's customer is the lender: banks buy it to receive, assess and process applications. A broker only touches it because a lender chose it. Brokerfront's customer is the brokerage. The two meet at the lodgement boundary — which is exactly where we hand over.
Credit where due: Simpology runs bank-grade origination for 30+ clients including ANZ, NAB, AMP and ubank, with genuine serviceability, product and decisioning engines behind it — and REA Group on its register.
| Simpology | Brokerfront | |
|---|---|---|
| Who pays | The lender | The brokerage |
| The job | Receive and assess applications on the lender's side | Prepare complete applications on the broker's side |
| Consumer surface | Lender-branded application flows and portals | Broker-branded website, voice/chat fact-find, status and documents |
| Comparison | One lender's products and policy | Your whole panel, ranked with BID reasons |
| Where we meet | Their intake receives what brokers lodge | Our files flow to aggregator rails that lodge into platforms like theirs |
| Posture | We interoperate — never replace | We prepare — never assess for the lender |
Choose Simpology when
- You're a lender building or replacing your origination intake
- You need assessment workflow, not client acquisition
Choose Brokerfront when
- You're a brokerage that wants the client-facing half done properly
- You want prepared, evidence-backed files flowing into whatever rails your aggregator runs
Simpology facts (client list, engines, REA shareholding) from its public site and reporting, sourced July 2026.
Reviewed by the Brokerfront team ·