Brokerfront vs Sherlok
Brokerfront vs Sherlok — acquisition and retention are different jobs.
Sherlok watches your existing book: it monitors every client's rate, predicts churn, and fires one-click repricing or refinance before the client walks. Brokerfront works the other end of the funnel: it turns new conversations into complete loan files. Most firms that love one will still want the other.
Credit where due: Sherlok created the retention category — rate monitoring, churn prediction and single-click repricing across roughly A$70bn of monitored loans (vendor-claimed), with CDR-accredited open banking in production and AFG preferred-partner status.
| Sherlok | Brokerfront | |
|---|---|---|
| The job | Keep the clients you have: monitor, reprice, retain | Win the clients you don't: fact-find, compare, prepare for review |
| Works on | Your trail book, after settlement | New enquiries, from the first conversation |
| The AI | Churn prediction + rate monitoring | Conversational origination + document extraction + BID-reasoned matching |
| Open banking | CDR-accredited, in production | On our roadmap, behind a consent engine already built |
| Client-facing surface | Branded client comms | Your whole branded website and fact-find |
| Pricing shape | Per-seat subscription | Tenancy + per-application |
Choose Sherlok when
- Trail-book churn is your biggest leak right now
- You want repricing automation on the book you already hold
Choose Brokerfront when
- Your growth constraint is new files, not retained ones
- You want the front door — website, fact-find, comparison — under your brand
- You'd rather retention arrive later on rails you already own
Sherlok facts (RateTraker, retention score, ~A$70bn monitored, AFG partnership, CDR accreditation) from its public site and reporting, sourced July 2026.
Reviewed by the Brokerfront team ·