Brokerfront vs Sherlok
Brokerfront vs Sherlok — acquisition and retention are different jobs.
Sherlok watches your existing book: it monitors every client's rate, predicts churn, and fires one-click repricing or refinance before the client walks. Brokerfront works the other end of the funnel: it turns new conversations into complete loan files. Most firms that love one will still want the other.
Credit where due: Sherlok created the retention category: rate monitoring, churn prediction and single-click repricing across roughly A$70bn of monitored loans (vendor-claimed), with CDR-accredited open banking in production and preferred-partner standing at a major aggregator.
The job
- Sherlok
- Keep the clients you have: monitor, reprice, retain
- Brokerfront
- Win the clients you don't: fact-find, compare, prepare for review
Works on
- Sherlok
- Your trail book, after settlement
- Brokerfront
- New enquiries, from the first conversation
The AI
- Sherlok
- Churn prediction + rate monitoring
- Brokerfront
- A conversation that becomes a file, documents read into it, and lenders ranked with reasons
Open banking
- Sherlok
- CDR-accredited, in production
- Brokerfront
- On our roadmap, behind a consent engine already built
Client-facing surface
- Sherlok
- Branded client comms
- Brokerfront
- Your whole branded website and fact-find
Pricing shape
- Sherlok
- Per-seat subscription
- Brokerfront
- Tenancy + per-application
Choose Sherlok when
- Trail-book churn is your biggest leak right now
- You want repricing automation on the book you already hold
Choose Brokerfront when
- Your growth constraint is new files, not retained ones
- You want the front door (website, fact-find, comparison) under your brand
- You'd rather retention arrive later on rails you already own
Sherlok facts (RateTraker, retention score, ~A$70bn monitored, aggregator partnership, CDR accreditation) from its public site and reporting, sourced July 2026.
Reviewed by the Brokerfront team ·