Brokerfront vs Salestrekker

Brokerfront vs Salestrekker — front of house vs back of house.

Salestrekker 2.0 is a widely used independent broker CRM in Australia, and its client portal ships a real digital fact-find. It is the structural inverse of Brokerfront: it runs the broker's back office and touches the borrower through a portal; we run the borrower's front door and hand your team a prepared file.

Credit where due: around 10,000 brokers (vendor-claimed), an independent bootstrapped build, origination across four finance types, lender-gateway lodgement, and a shipped AI suite (compliance notes, policy research). Salestrekker earned its incumbency.

Centre of gravity

Salestrekker: Broker-side CRM, workflow and lodgement
Brokerfront: Client-side conversation, evidence and comparison

The fact-find

Salestrekker: Form-based portal with OTP login, text only
Brokerfront: Conversational, voice or chat, on your public site, with no form to abandon

Lender comparison

Salestrekker: Policy insight at application entry
Brokerfront: Whole-panel eligibility + serviceability + cost ranking with BID reasons, frozen per file

E-signing

Salestrekker: Through a third-party integration
Brokerfront: In-house, sealed PDFs, completion certificates

Lodgement rails

Salestrekker: Lender gateways in production
Brokerfront: Deliberately out of scope: we prepare the file and your aggregator rails lodge it

AI posture

Salestrekker: Assistant features inside the CRM
Brokerfront: The whole file built in conversation, with guardrails enforced in code

	Salestrekker	Brokerfront
Centre of gravity	Broker-side CRM, workflow and lodgement	Client-side conversation, evidence and comparison
The fact-find	Form-based portal with OTP login, text only	Conversational, voice or chat, on your public site, with no form to abandon
Lender comparison	Policy insight at application entry	Whole-panel eligibility + serviceability + cost ranking with BID reasons, frozen per file
E-signing	Through a third-party integration	In-house, sealed PDFs, completion certificates
Lodgement rails	Lender gateways in production	Deliberately out of scope: we prepare the file and your aggregator rails lodge it
AI posture	Assistant features inside the CRM	The whole file built in conversation, with guardrails enforced in code

Choose Salestrekker when

You need a full back-office CRM with lodgement today
Your firm lives in pipelines and workflow automation

Choose Brokerfront when

The gap in your stack is client-facing, not broker-facing
You want clients to talk, not fill in a portal
You'd keep your CRM and add a front door that feeds it prepared files

Salestrekker facts (broker counts, 2.0 platform, client portal, e-signing integration, AI suite) from its public site and reporting, sourced July 2026.

Reviewed by the Brokerfront team · 12 August 2026

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