Brokerfront vs Salestrekker
Brokerfront vs Salestrekker — front of house vs back of house.
Salestrekker 2.0 is one of the two dominant independent broker CRMs in Australia, and its client portal ships a real digital fact-find. It is the structural inverse of Brokerfront: it runs the broker's back office and touches the borrower through a portal; we run the borrower's front door and hand your team a prepared file.
Credit where due: ~10,000 brokers, an independent bootstrapped build, origination across four finance types, lender-gateway lodgement, and a shipped AI suite (compliance notes, policy research) — Salestrekker earned its incumbency.
| Salestrekker | Brokerfront | |
|---|---|---|
| Centre of gravity | Broker-side CRM, workflow and lodgement | Client-side conversation, evidence and comparison |
| The fact-find | Form-based portal with OTP login — text only | Conversational, voice or chat, on your public site — no form to abandon |
| Lender comparison | Policy insight at application entry | Whole-panel eligibility + serviceability + cost ranking with BID reasons, frozen per file |
| E-signing | Third-party (Annature) | In-house, sealed PDFs, completion certificates |
| Lodgement rails | Lender gateways in production | Deliberately out of scope — we prepare; your aggregator rails lodge |
| AI posture | Assistant features inside the CRM | AI-native origination with enforced-in-code guardrails |
Choose Salestrekker when
- You need a full back-office CRM with lodgement today
- Your firm lives in pipelines and workflow automation
Choose Brokerfront when
- The gap in your stack is client-facing, not broker-facing
- You want clients to talk, not fill in a portal
- You'd keep your CRM and add a front door that feeds it prepared files
Salestrekker facts (broker counts, 2.0 platform, client portal, Annature, AI suite) from its public site and reporting, sourced July 2026.
Reviewed by the Brokerfront team ·