Brokerfront vs LoanOptions.ai
Brokerfront vs LoanOptions.ai — whose client is it?
LoanOptions.ai is two businesses: its own AI brokerage-marketplace, and an engine (AILO/HAILO) offered to brokers under their own brand on revenue-share, free to start. Free has a price: the model monetises through the funnel itself. Brokerfront sells software only, so your clients, your data and your economics stay yours.
Credit where due: AI matching across 90+ lenders with no hard credit enquiry, ~5-minute applications, and live deployments inside large broker groups. HAILO made 'free branded front door' a real offer in this market.
Business model
- LoanOptions.ai
- Revenue-share on the funnel; free to deploy
- Brokerfront
- Software subscription, and we never touch commissions or share revenue
Origination DNA
- LoanOptions.ai
- Asset and personal finance first; home loans newer
- Brokerfront
- Home loans first, deliberately: the market brokers own
The fact-find
- LoanOptions.ai
- Fast form + AI pre-fill (~5 minutes)
- Brokerfront
- A conversation, voice or chat, that builds a structured, auditable file
Compliance
- LoanOptions.ai
- Marketplace-grade
- Brokerfront
- BID-reasoned comparison, disclosure gates and audit trail, enforced in code
Also operates
- LoanOptions.ai
- Its own consumer brokerage alongside partners
- Brokerfront
- Nothing consumer-facing of our own: pure platform, no channel conflict
E-sign + review ceremony
- LoanOptions.ai
- Not its focus
- Brokerfront
- In-house signing and a broker approval ceremony with frozen evidence
Choose LoanOptions.ai when
- You want a free, fast application widget and accept revenue-share economics
- Asset and personal finance are your core volume
Choose Brokerfront when
- Home lending is the business, and BID evidence has to be native
- You won't share the funnel with a platform that also runs its own brokerage
- You want the whole front office (site, conversation, file), not an embedded flow
LoanOptions.ai facts (AILO/HAILO, 90+ lenders, revenue-share model, broker-group deployments) from its public site and reporting, sourced July 2026.
Reviewed by the Brokerfront team ·