Brokerfront vs LoanOptions.ai
Brokerfront vs LoanOptions.ai — whose client is it?.
LoanOptions.ai is two businesses: its own AI brokerage-marketplace, and a white-label engine (AILO/HAILO) offered to brokers on revenue-share — free to start. Free has a price: the model monetises through the funnel itself. Brokerfront sells software only, so your clients, your data and your economics stay yours.
Credit where due: AI matching across 90+ lenders with no hard credit enquiry, ~5-minute applications, and real white-label deployments — including into LMG's asset-finance stack. HAILO made 'free branded front door' a live offer in this market.
| LoanOptions.ai | Brokerfront | |
|---|---|---|
| Business model | Revenue-share on the funnel; free to deploy | Software subscription — we never touch commissions or share revenue |
| Origination DNA | Asset and personal finance first; home loans newer | Home loans first, deliberately — the market brokers own |
| The fact-find | Fast form + AI pre-fill (~5 minutes) | A conversation — voice or chat — that builds a structured, auditable file |
| Compliance | Marketplace-grade | BID-reasoned comparison, disclosure gates and audit trail, enforced in code |
| Also operates | Its own consumer brokerage alongside partners | Nothing consumer-facing of our own — pure platform, no channel conflict |
| E-sign + review ceremony | Not its focus | In-house signing and a broker approval ceremony with frozen evidence |
Choose LoanOptions.ai when
- You want a free, fast application widget and accept revenue-share economics
- Asset and personal finance are your core volume
Choose Brokerfront when
- Home lending is the business, and BID evidence has to be native
- You won't share the funnel with a platform that also runs its own brokerage
- You want the whole front office — site, conversation, file — not an embedded flow
LoanOptions.ai facts (AILO/HAILO, 90+ lenders, revenue-share model, LMG and Link deployments) from its public site and reporting, sourced July 2026.
Reviewed by the Brokerfront team ·