Brokerfront vs Lendi's platform
Brokerfront vs building what Lendi built
Lendi Group has publicly committed to being AI-native by June 2026, and its agentic platform is genuinely impressive. There's one catch for every other brokerage in Australia: it's not for sale.
Credit where due: Lendi proved the category — agentic AI running real origination journeys at scale, with CBA's backing and ~1,300 brokers on an ~A$80B book.
| Lendi's platform | Brokerfront | |
|---|---|---|
| Who it serves | Lendi and Aussie brokers, captively | Any brokerage — your brand, your licence, your panel |
| How you get it | Join Lendi Group | A tenancy — configured in about a week |
| Your brand | You operate under theirs | Yours front and centre; three showcase brands, built in the studio, prove it |
| Your commissions | Shared under their structures | 100% yours — we never touch the commission |
| Compliance posture | Internal to their group | Enforced-in-code controls + append-only audit trail, visible to your compliance team |
| Build cost to you | N/A — you can't buy it | No build. Configuration. |
Choose Lendi's platform when
- You want to sell your book and join a major group
- Being part of a CBA-backed network matters more than owning your brand
Choose Brokerfront when
- You intend to stay independent and keep your brand equity
- You want Lendi-class front-of-house without giving up your P&L
- Your aggregator relationship works and you don't want to move
Lendi facts from public reporting (AI-native commitment, Guardian app, book and broker counts) as at July 2026.